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Resume

Current Work Experience

Significant Achievements

Brand Manager, Instamojo

August 2021 - March 2024

Marketing & Community Manager

Brand Manager

  1. Campaign Planning: Planned and executed digital campaigns (Organic, Influencer and UGC) to reach 125k followers; managed annual social media budgets with internal teams and agencies.

  2. Revenue Growth: Increased organic sales revenue by 12% QoQ by implementing innovative marketing strategies.

  3. ORM: Successfully managed crisis situations, safeguarding brand reputation and minimising negative impact.

  4. Content Strategy: Collaborated with the Content Manager to maintain a diverse mix of hub and hygiene content across platforms, sustaining engagement rates over 57%.

  5. Community Engagement: Hosted engagement-driving community exclusive webinars, elevating participation by 65%.

  6. Efficiency: Amplified product launches through comprehensive marketing plans resulting in 22% increase in new product adoption. Responsible for managing creatives and budgets across social media and brand communities.

  7. Community Growth Management: Grew the brand community membership (organically) from 1.9K to 4.3K in less than 3 months for premium small business owners; hosted exclusive webinars elevating participation by 65%.

  8. Interpersonal Skills: Cultivated meaningful connections among 1.9K small business owners, fostering collaboration and growth within the community.

  1. Video Content Lead: Produced YouTube content for Instamojo, driving an increase of 6K subscribers and monthly growth of 12% in website traffic through YouTube.

  2. Community Growth Leader: Successfully expanded & managed thriving communities with over 6K small business owners, facilitating personal connections domestically and internationally.

  3. Branding Lead: Spearheaded the transformation of Instamojo's brand personality, tone of voice, and visual identity through refinement of guidelines.

  4. Organic Growth Champion: Achieved 26K organic follower increase on social media in Q3, 2022, through diligent execution of the marketing plan.

  5. Webinar Host: Conducted 20+ IG Live sessions and webinars, boosting brand engagement by 41% and achieving 32% year over year lead generation.

  6. Media Plan: Led and oversaw the perfect execution of the promotional plan for all live events by managing brand budget and allocating resources effectively.

  7. CRM: Built and maintained relationships with key stakeholders, merchants and external agencies.

Previous Work Experience

Lead Optimization Analyst, Verizon

Jan 2019 - July 2021

  1. Revenue Growth: Generated incremental revenue of $7M+ through proactive budget and creative adjustments.

  2. Creative Optimisation: Increased revenue by 3x by optimising social media and campaign effectiveness.

  3. Leadership: Led the Events and Communications team; conceptualising and executing branded in-house events and creative collateral for 9+ Bangalore teams.

  4. Mentorship & Training: Provided mentorship and training to new team members, ensuring adherence to best practices for advertising campaigns in accordance with the established guidelines.

  5. Awards: "Global Design Demigod" for spearheading and crafting in-house branding and creative materials for Verizon Bangalore and US counterparts.

Creative Analyst, Yahoo!

Feb 2015 - Dec 2018

  1. Content Strategy: Strategised and implemented digital space for Yahoo Homepage, coordinating content strategy with creative, design and production teams.

  2. Efficiency: Optimised digital media reporting procedures for clients across NAR, INSEA, and EMEA regions, leading to a 43% reduction in daily workload and increased operational efficiency throughout global markets.

  3. Creative Analysis: Achieved 52% revenue gain for Apple in Q1 2017, with timely creative and budget optimisations.

  4. Awards: Recognised with the "Star of the Month Award" for outstanding individual performance, generating $5M in revenue at Yahoo.

  5. Awards: Honoured with the "Big Win of the Future" across Yahoo Bangalore team, securing a cash prize for presenting innovative futuristic ad concepts.

  6. Awards: Received the "Opti Award" for consistent optimisation, budget management, and transforming the Tech-Telco sector into the highest revenue-generating vertical at Yahoo.

Core Competencies

Expertise

Social Media Management

Experienced in platforms such as Meta, Twitter, Linkedin, Later for scheduling posts, monitoring engagement, and analyzing social media performance metrics.

Marketing Analytics

Skilled in using tools like Google Analytics, Adobe Analytics, and SEMrush to track website traffic, measure marketing campaign effectiveness, and gain insights into consumer behaviour.

Content Creation and Design

Proficient in Adobe Creative Suite (including Photoshop, Illustrator, and Premiere Pro) for creating visually appealing graphics, images, and marketing materials to support brand initiatives.
 

Email Marketing

Familiarity with email marketing platforms such as Mailchimp, and analysing email campaigns to nurture customer relationships and drive conversions.

 

Technical Skills

Education

2013 - 2015

MBA in Media and Communication

Completed MBA in Advertising from Symbiosis Institute of Media and Communication, enhancing strategic marketing skills and fostering creativity for effective brand communication.

2009 - 2012

Bachelor's Degree in Commerce

Completed Bachelor's in Commerce from South City College, Calcutta, with a focus on financial management and business administration, creating a strong foundation in commerce principles and practices.

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